After months of planning, design, and development, we’re excited to have launched the new Edelman Intelligence website! Our primary goal was to develop a site that reflected our new branding— the look, the feel, the people, the culture, the power of what we do.
Here are just a few notable improvements:
1. Simplified navigation + usability
No drop-down menus. No laundry list of capabilities and methodologies. The new website has streamlined menus, clear navigation, and a fully responsive layout that displays beautifully across all platforms.
2. A sleek, minimal design
As you will see when you browse the site, we have embraced the white space. Every design decision, from the site layout to the typography is deliberately clean, modern, and light. The result is a sleek and minimal design that allows you to easily navigate through the content, without being distracted by clutter.
3. A clear vision + offering
In addition to a complete overhaul of the look and feel, we’ve also introduced all new content. From our vision to our offering, everything has been streamlined so that you can quickly and easily learn about who we are and what we do.
4. A hub for ongoing conversation
We created the “news” section as a hub to share the latest around our insights, IP, awards, and culture. We will be adding lots of new content, so check back often and connect with us on social to receive news even faster.
Any questions, feedback, or suggestions on the new website? Let us know.
Allison Brenner is the Marketing Director for Edelman Intelligence.