Get Hired: The Importance of Creativity and Soft Skills

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In partnership with Adobe, we set out to uncover skills most critical to success in the future workplace. With an avalanche of new technologies and ways of working, organizations around the globe have found that creativity is a key component of many of the skills necessary in the job market.

In 2018, we dove deeper into understanding how educators define the creative problem-solving skillset. The results of our study revealed that the skills critical to future career success are not being matured in schools today.

But we didn’t stop there.

This past year, we leveraged an Edelman Intelligence signature methodology, Workforce Analytics, to examine two million job postings and resumes, spanning 18 diverse and in-demand career fields, conducted 10 in-depth interviews, and ultimately, focused on five creative and soft skill sets.

  1. Communication
  2. Creativity
  3. Collaboration
  4. Creative Problem-solving
  5. Critical Thinking

What we discovered is a fundamental disconnect between the creative and soft skills companies look for in new hires, and how often these show up in applicant resumes. Three in four resumes analyzed don’t mention either creativity or communication, even as the majority of job postings ask for them.

Get Hired

This sizeable gap points not only to the need for job seekers to better showcase their creative and soft skills throughout the hiring process, but also the critical need for educators everywhere to place a greater emphasis on nurturing such skills in the first place.

We’re excited to see how this research continues to fuel discussion of creativity in education.

For more on these research findings, access the full report, HERE, or read more about Adobe’s perspective on addressing the gap in its recent Forbes feature.

Interested in learning more about this study or how Edelman Intelligence can help your business create thought provoking research? Drop us a note HERE or email us at

*Adobe is an Edelman Intelligence client.

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