Matt is a Senior Vice President in our Washington, D.C. office. A career researcher, Matt has nearly 20 years of experience in the field and is an expert in both qualitative and quantitative research techniques including global reputation tracking, audience segmentation, messaging and creative testing, thought leadership, and mediagenic research. His client roster includes some of the world’s largest brands and organizations including Adobe, GE, Nationwide, The Nature Conservancy, and Papa Johns.
Prior to joining Edelman Intelligence, Matt was at Marketing & Research Resources where he developed and led research efforts for Sony, The New York Times, Turner, UNICEF, and ASPCA. Prior to that role, he was a member of the Senior Leadership Team at PSB, a WPP company, where he advised clients such as Dell, RIM/BlackBerry, BP, Shell, and Alcoa.