A brand and research strategist with over 17 years of rigorous research and insights experience, Karim leads client strategy and development in the US. Karim has a passion for understanding how people think, feel, behave, and connect with brands. He is a trusted adviser along the entire brand and communications planning cycle, leveraging hybrid research solutions, social and cultural trends, and advanced analytics in his work.
Formerly a partner at Hall & Partners, an Omnicom company, Karim has acquired deep expertise in building brand relationships as the global research strategist for clients such as American Express, Delta Airlines, Skyteam, VW, Trip Advisor, and PayPal. Prior to Hall & Partners, Karim led the PepsiCo account at Millward Brown, growing the brand value at a global scale and establishing holistic measurement frameworks for performance score-carding. Karim also served as the brand manager for Chupa Chups, where he guided the company’s marketing and communications activities internationally.
Karim holds a Bachelor’s degree in Business Management and a Master’s in Marketing from La Sorbonne in Paris.