Georgina is a Senior Vice President in our London office. She is an accomplished insight strategist specializing in qualitative, quantitative, and secondary research. Specific methodologies include ethnography, social media and traditional media analysis, and measurement, as well as segmentation and NPD. She takes a strategic and action-oriented approach to finding the right solution to meet the client’s needs.
Fueled by experiences in understanding people, ideas, brands, and markets around the world, Georgina has worked across brand equity, communication, and innovation using various techniques and is always inspired by the changing consumer mind-set and new methodologies.
Georgina heads up the development of Thought Leadership programs for the Edelman Intelligence London and Ireland offices.
Before joining Edelman Intelligence, she worked at Truth Consulting. Georgina holds a degree in Geography from the University of Edinburgh, and an advanced certificate from LSE in Environmental Economics and Sustainable Development.