This week, we sat down with Easton Anspach, a Vice President in our New York office, to talk about what brought him to EI, how he ended up in research and analytics, and his number #1 passion project. Enjoy!
What’s your role at Edelman Intelligence? What kind of work do you do?
VP of Market Research – I use a combination of tools across primary and secondary to answer fascinatingly complex questions about how we engage with our world.
Previous places of employment?
Columbia University, National Science Foundation, MAV PR, and Mirrorball Group.
You came to Edelman Intelligence because…
… I heard there was a snack cart.
Describe Edelman Intelligence in three words.
Ingenious, inquisitive, and industrious.
Working in research and analytics: accident or design?
Design! I have always been insatiably curious which inevitably led to research.
Describe your typical work day in 5 emojis or less:
#1 passion project you are working on right now:
Developing a content engine that leverages a combination of longitudinal and quick-turn research, digital and social metrics, and advanced marketing-mix modeling to establish brands as true thought leaders in competitive, consumer spaces.
In your opinion, the coolest thing happening in the world of intelligence right now is…
… the application of block-chain technology to marketing which has the potential to connect consumers directly to brands, nullify third party vendors, and change the entire communications landscape.
A culture of collaboration must…
… be humble, reciprocal, and ambitious.
What three skills do you think are essential to fulfill your role?
A good ear, a good eye, and a good sense of humor.
Best piece of advice you’ve ever given or received?
“Genius is eternal patience.”
To explore careers at EI, click here.