We asked Henry Krause, a Research Manager in our New York office, to give us an inside look at what his job is really like – from how he gets to work in the morning, to the social platforms he uses most often, and the most unique thing about his team.
Tell us about your job.
I think to some, a market researcher’s job is solely about data: how to acquire it, study it, and report the findings. But to me, our work is all about people; it’s about understanding the way people think and why, uncovering what moves them, and what drives their decision-making. That’s what I love about this job – we use state-of-the-art tools to tinker with the “why” behind the “what”, empowering our clients to lead with smarter, more creative, more strategic business decisions rooted in data.
How do you commute to work in the morning?
I take the subway from Brooklyn to Manhattan. I’ll pass the time checking in with loved-ones abroad and listening to the radio, be it the news or an episode of one my favorite podcasts (these days, I’m listening to The Daily, Being Well and Where Should We Begin).
What is your beverage of choice when you get to the office? Coffee or tea?
Coffee! I used to work in the coffee industry back home in Toronto, so you can usually find me with a fresh cup of coffee and my red Canada mug.
What might you find yourself doing around 10 a.m. on a regular work day?
“Regular” isn’t a word that’s typically used to describe a day here at EI. The team is always in full force by 10 a.m., be it deciphering the drivers of a top-tier university’s reputation among potential students, breaking down the national conversation surrounding a trend or issue being discussed across media channels and platforms, or scraping public data sources to measure ROI of the most recent campaign activation. Each day brings a new and exciting challenge, so really the question is: what aren’t we doing by 10 a.m.?
What are your top two sources of news and how often do you check them?
I always have the NPR news app tuned-in and turned up when getting ready in the morning. I’ll also have the New York Times website open and refreshed throughout the day.
Which social platforms do you use most often? What do you like about them? Are they relevant to your work or is their purpose solely leisure?
I much prefer Instagram (@henrykrause) to all other forms of social media because it’s trained us to be better visual storytellers. After all, that’s how we bring our work to life. A big (and fun!) part of this job is determining the most effective way to illustrate what we see in the data. As with the most stirring photos, the most powerful visualizations of data can energize and inspire the masses. Plus memes!!
What is the most unique thing about your office team?
Having recently transitioned from the D.C. office to New York, I have a rare perspective into what makes two office teams unique. Of course, both are special, but one of the common threads between the two is the rich diversity, both in expertise and character. This is critical in research because it forces us to do the hard work to pursue an idea, understand a trend, or approach an issue from different vantage points, which mitigates bias and challenges our ways of thinking. Really, our diversity is the secret ingredient across the EI network, not just here on the East Coast. And because of that consistent thread, the transition from DC to NY has been seamless – and afforded me the opportunity to get to know and work with even more minds in the network.
Which “Be” do you most closely associate with? Why?
“Be Curious.” Curiosity is the life-blood of our craft and is at the heart of every great insight. Curiosity gets us underneath the hood to figure out how the cogs and gears all piece together to drive the bigger picture forward. We’d be headed nowhere fast without it.
What are you doing when you’re not at work?
Having just moved to New York City, I’m in the fun part of getting to learn about all of the new and wonderful (and crazy!) gems this city has to offer. New subway system? No problem. Best tuna bagel? Check. That said, I love being out and about exploring the city’s neighborhoods, whether it’s stretching out in a yoga class, riding my bike to Prospect Park, or grazing at my local farmers’ market. Wow, I am really crunchy apparently…
What is your favorite restaurant in your city?
One of the ways I get to know a new city is through the food. While I was in DC, you’d be able to catch me at either Indigo (Indian, Northeast DC) or Federalist Pig (BBQ, Adam’s Morgan) at least once a week. These days, I’ve been loving Olea (Mediterranean, Clinton Hill) and La Villetta (Italian, Midtown). But at the end of the day, the best restaurant is back home (dad’s kitchen, Toronto). So like, can I get 5 favorites or what…?
What motto do you live by?
If you told yourself ten years ago what you would be doing today, what would have your response been then?
“So wait… you’re not an astronaut exploring the universe for alternative signs of life?” No, I’ve yet to live out my dreams to explore the infinite bounds of the universe, but I’m still in the exploration and discovery business! My job is all about learning about a perspective of the world and diving deep to understand why it exists. It’s an added bonus that we get to do it from the warmth and comfort of our fabulous office and not from outer space!