Adobe sought to establish itself as the thought leader on classroom creativity and preparing Gen Z for their future in the workforce. To help Adobe accomplish this, we conducted a thought leadership study of 2,500+ Gen Z students and 1,000+ educators across the US, UK, Australia and Germany. Informed by the quantitative study, we worked with Adobe to develop the Gen Z in the Classroom campaign to show how Gen Z students will be Creating the Future. This work won a Bronze Stevie for Program of the Year, Communications Research at the 2017 International Business Awards.
How do the luxurious champagne, wine, and spirits brands of the Moët Hennessy group perform online and in print media? What is their media footprint? For the past four years, we have evaluated the communication performance of 11 Maisons across 15 markets to understand how they contribute to the Moët Hennessy group reputation. Our reporting approach allows the group and the Maisons to compare the performance of key activations (product launches, brand ambassadors, events etc.) across all markets, to assess how the values of Moët Hennessy are spread in the media, and ultimately, to improve the group and Maisons’ communication strategy.
Influencer marketing is a major avenue for Pond’s to generate organic conversations among their customers. We created a measurement framework using our proprietary system, the Command Center, to enable Pond’s to track, measure, and optimize the performance of their ‘Pond’s Insider’ programing, taking a data-backed approach to managing influencer relationships. The measurement system included a statistical model and performance scorecard that accounted for activity, affinity, engagement, sentiment, and visibility as attributes. This pioneering use of analytics has empowered Pond’s to accurately measure the program’s success and assess ROI.
Facing steady declines in sales across the entire pasta category, Barilla needed to determine the best avenues for increasing the relevance of pasta among consumers and increase reconsideration of the category. We created a measurement framework encompassing activity metrics, survey research metrics, web traffic, cookie tracking metrics, paid amplification data, and sales metrics. All data was incorporated into one holistic view: an interactive dashboard illustrating a strong connection between communications outputs and business outcomes.