About Us

We are a boutique and global team, deeply interconnected for agility and client-centricity. Comprised of 200 analysts, consultants, data scientists, and storytellers, our skill sets and expertise cut across every type of research and industry. We are proud to be an independent organization as well as a member of the Edelman family – the world’s largest communications marketing firm.

We help companies and organizations understand their markets and environment, segment and profile key audiences, optimize content and messaging, and measure the impact of campaigns and business outcomes. This is intelligence. We divide our offering into four overarching categories.

INTELLIGENCE

CONTEXT
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AUDIENCE
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CONTENT
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IMPACT
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CONTEXT

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We conduct competitive analyses so our clients understand the full picture of their market environment.

We identify unique opportunities, stance, and positioning for your brand or business.

We ensure that these positions are differentiated and resonate with the right audience to rise above the noise.

HOW WE DO IT

Competitive Landscape Analysis • Market Analysis • Communications Benchmarking • Whitespace Analysis • Stakeholder + Policy Mapping

AUDIENCE

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We effectively qualify audiences and size the business and revenue potential associated with different customer segments.

We uncover what drives a business or organization’s target audience so that they can build authentic communications and marketing initiatives.

We understand audiences’ attitudes, behaviors, and habits and the most effective way to reach and engage them.

HOW WE DO IT

Attitudinal + Behavioral Studies • Segmentation Studies • Employee Engagement Research • Information Pattern Analysis • Influencer Mapping + Profiling

CONTENT

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We predict impact and craft highly targeted communications using innovative research techniques.

We test and optimize stories, messages, and creative to make sure they resonate with target audiences.

We monitor where stories and messages go, how they are shared, and the penetration within identified target audience groups.

HOW WE DO IT

Thought Leadership Studies • Narrative + Message Testing • Content / Creative Testing + Optimization • Content Performance Analytics

IMPACT

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We build statistical models to understand the business impact and the financial reward of the program versus its cost, and ultimately: the ROI.

We design and engineer measurement frameworks that align directly to communications KPIs and business goals.

We use the latest social media analysis techniques to measure the change, progress, impact, and value driven by campaigns.

HOW WE DO IT

Media Performance Barometers • Owned-Media Analytics • Brand Equity + Relationship Index • Reputation + Trust Index • Holistic Measurement + ROI Modeling